Job
Description
Key Responsibilities : On-Page SEO : Conduct keyword research to identify high-value keywords and optimize website content. Optimize meta tags, titles, headings, URLs, and images for search engines. Conduct and implement SEO audits to improve site performance and ensure it meets SEO best practices. Collaborate with the content team to create SEO-friendly content that ranks well on search engines. Off-Page SEO : Manage and develop backlink-building strategies to improve domain authority. Develop and manage outreach campaigns to acquire quality backlinks. Monitor competitor backlinks and adjust strategies accordingly. Technical SEO : Conduct technical SEO audits to identify issues affecting site rankings (broken links, crawl errors, etc.). Work with developers to implement site improvements, such as improving site speed and mobile-friendliness. Manage and optimize sitemaps, robots.txt, and other technical elements for better indexing. Performance Monitoring & Reporting : Use SEO tools (like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track website performance and organic traffic. Monitor rankings, website traffic, and other key SEO metrics to report on progress. Provide insights and recommendations to improve website performance and SEO results. Content Strategy : Assist in planning and creating content that is optimized for SEO and aligns with the target audience. Collaborate with content writers to ensure content is optimized for SEO (keyword usage, internal linking, etc.). Stay Updated : Keep up with the latest SEO trends, algorithm updates, and best practices. Recommend and implement new strategies to improve SEO performance based on industry trends. Collaboration : Collaborate with other departments (e.g., social media, PPC) to align SEO strategies with broader marketing initiatives. Communicate effectively with team members to ensure SEO efforts align with business goals. Preferred Skills : Knowledge of SEO-related tools like Screaming Frog, Ubersuggest, or similar. Understanding of social media marketing and how it ties into SEO strategies. Experience with paid advertising platforms (Google Ads, Facebook Ads) is a bonus. Job Type: Full-time Pay: âč15,108.13 - âč20,258.68 per month Schedule: Monday to Friday Experience: SEO: 2 years (Preferred) Language: English (Preferred) Location: Kolkata, West Bengal (Required) Willingness to travel: 25% (Preferred) Work Location: In person
