Posted:1 month ago|
Platform:
On-site
Full Time
The SEO Specialist will be responsible for developing and implementing effective search engine optimization (SEO) strategies to improve organic search rankings, drive traffic, and enhance user engagement. This role requires a data-driven mindset, an understanding of current SEO trends, and a collaborative approach to work with marketing and content teams.
Key Responsibilities:
Keyword Research and Analysis: Conduct thorough keyword research to identify relevant and high-potential keywords for website optimization.
On-Page Optimization: Optimize website content, meta descriptions, and other on-page elements to improve search engine rankings.
Off-Page Optimization: Develop and implement link-building strategies to improve website authority and visibility.
Technical SEO: Identify and address technical SEO issues that may negatively impact website performance and search engine rankings.
Content Strategy: Collaborate with content creators to develop SEO-friendly content that meets user needs and search engine requirements.
Performance Monitoring and Analysis: Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
Reporting and Communication: Prepare regular reports on SEO performance and communicate findings to stakeholders.
Stay Up-to-Date: Keep abreast of the latest SEO trends, algorithms, and best practices.
Competitor Analysis: Regularly analyze competitor websites and strategies to identify opportunities for improvement.
Budget Management: Manage SEO campaign budgets effectively.
Skills and Qualifications:
Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
Experience: 1+ years of experience in SEO or digital marketing.
Technical Skills: Proficient in using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, ).
Analytical Skills: Strong analytical and problem-solving skills.
Communication Skills: Excellent written and verbal communication skills.
Teamwork: Ability to collaborate effectively with other marketing teams.
Knowledge of SEO Best Practices: In-depth knowledge of SEO principles, techniques, and best practices.
Understanding of Search Engine Algorithms: Familiarity with how search engines work and how to optimize websites for them.
Job Type: Full-time
Schedule: Day shift
Work Location: In person
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹28,000.00 per month
Work Location: In person
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