SEO Associate

About the Role:

Key Responsibilities:

Off-Page SEO & Outreach

• Develop and execute link-building strategies to acquire high-quality, relevant backlinks from authoritative websites.
• Conduct targeted outreach campaigns to bloggers, publishers, and influencers to secure guest posts, brand mentions, and inclusion in niche-specific resources.
• Create and promote listicles, case studies, infographics, and shareable content to attract organic backlinks.
• Build relationships with online communities, forums, and social platforms to improve referral traffic and brand authority.
• Monitor backlink profiles using tools like Ahrefs or SEMrush, disavow toxic links, and continuously improve link quality.

• On-Page SEO

• Optimise website pages, blog posts, and landing pages for targeted keywords.
• Implement internal linking strategies and improve site structure for better crawlability.
  

• Technical SEO

• Perform site audits and fix technical issues affecting crawl, indexation, and site performance.
• Implement hreflang tags, canonicalization, and localisation best practices for geo and multi-regional SEO.
• Ensure the website is optimised for AI crawlers and LLM-friendly structured content delivery.
• Optimise website speed, mobile usability, and structured data.
  

• Keyword Research & Content Planning

• Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and AnswerThePublic to identify primary, secondary, and long-tail keywords.
• Focus on conversational and question-based queries to optimize for Answer Engine Optimization (AEO) and AI Overviews.
• Map entities, intents, and context for better LLM comprehension in search.
• Analyse keyword difficulty, search intent, and competition levels to prioritise target terms.
• Map keywords to specific pages and create a keyword targeting strategy for new and existing content.
• Identify content gaps and new topic opportunities based on competitor analysis and market trends.
• Use data-driven insights to guide blog content, landing page copy, and meta optimisations.
• Monitor keyword rankings and adjust strategies for continuous improvement.
  

• SEO Trend & Algorithm Monitoring

• Stay up-to-date with the latest SEO trends, search engine algorithm changes, and AI-driven search technologies.
• Stay ahead of evolving search trends, including Google SGE (Search Generative Experience) and AI-driven ranking algorithms.
• Experiment with AI and LLM tools (ChatGPT, Gemini, Claude, etc.) for content ideation, optimization, and competitor analysis.
• Use prompt engineering and entity mapping to enhance SEO content for LLM interpretability.
• Continuously learn and apply AEO and semantic SEO principles to improve visibility in AI-generated responses.
  

• Content Creation & Optimisation

• Create, edit, publish and optimise content for SEO performance.
• Ensure all content meets brand guidelines and SEO best practices.

Looking At:

• 1-2 years of proven SEO experience.
• Strong knowledge of on-page, off-page, and technical SEO.
• Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and AI tools etc.
• Familiarity with AI-driven search trends, LLMs, Geo and how they impact SEO.
• Strong analytical skills and ability to interpret SEO data.
• Excellent communication and content writing/editing skills.
• Ability to work independently and in a team setup, and manage multiple priorities.
• Excellent problem-solving and decision-making skills.
• Clear and concise communication skills.