Senior/Chief Manager - Brand Marketing

Job Description

Brand Strategy & Planning: Develop annual brand plans aligned with business and marketing strategies and brand guidelines. Define and manage brand identity and messaging consistency across all channels. Conduct India-focused market research and competitor analysis to identify opportunities. Develop brand positioning and value propositions relevant to the Indian target audience. Marketing Campaign Management: Plan, execute, and monitor integrated campaigns across digital, social, traditional media, and on-ground activations for maximum reach in India. Create compelling, brand-aligned content. Manage external agencies. Ensure timely, on-budget campaign delivery with measurable results. Digital Brand Management: Develop and manage PNB MetLife's digital presence (website, social media, apps) to enhance visibility and engagement. Implement digital marketing strategies (SEO, SEM, social media, content) using data for optimization Product Alignment: Collaborate with product development to ensure brand consistency in new product launches. Brand Communication & Promotion: Develop and execute communication strategies to enhance awareness and reputation, reinforcing PNB MetLifes customer commitment. Manage media and PR for positive coverage. Plan and execute brand promotion activities (events, sponsorships) to build loyalty and enhance brand image. Budget Management & Performance Analysis: Develop and manage the brand marketing budget for ROI maximization. Track and analyze KPIs to measure campaign effectiveness and provide regular performance reports and insights. Brand Awareness: Track increases in unaided and aided awareness, brand recall, social media reach, website traffic (direct/organic), and media mentions. Brand Consideration: Monitor the brand consideration score, top-of-mind awareness, brand preference, and engagement rates on brand channels. Impact & Efficiency: Evaluate the Marketing ROI of awareness and consideration campaigns. Brand Strategy Implementation & Alignment: Successful development and execution of brand strategies that demonstrably contribute to increased awareness and consideration scores, ensuring consistency across all touchpoints.