Senior Specialist- Paid Media

Position Summary :

• We are looking for an analytically minded Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.
• We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas :

• · Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools.
• · Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
• · Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
• · Manage ad tech vendors to execute campaigns.
• · Mentor junior team members.
• · Experience with ad serving solutions, tag management, and operations is a strong plus.
• · Proven record of managing multiple projects at once.
• · Ability to stay highly organised and efficient in a fast-paced, rigorous work environment.

Skills :

● 2.5 - 3+ years of experience working in media technology platforms.

● Demonstrates understanding of marketing funnels and media planning.

● Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc)

● Understanding of optimization platforms & trafficking platforms

● Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)

● Team player

● Thinks Strategically

● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus