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Mastercard
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Senior Specialist

Senior Specialist

Mastercard

6 - 8 years

20 - 25 Lacs

Gurugram

Posted:6 hours ago| Platform:

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Skills Required

Automation SAS Information security Analytical Consulting Risk management Digital marketing Econometrics Financial services SQL

Work Mode

Work from Office

Job Type

Full Time

Job Description

Senior Specialist

Overview The Services organization is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services. Within Services, the Consumer Acquisition & Engagement team is a product-centric organization focused on developing, commercializing and enhancing differentiated offerings that leverage data and marketing technology to accelerate clients marketing performance and business outcomes. We are looking for passionate and talented professionals, who share our vision for data-driven marketing products to join us and take a leading role in shaping the growth of our team. Role: Senior Specialist (6 8 Years Experience) Location: Gurgaon Experience Level: 6-8 years Department: Analytics / Marketing Science / Data Science Employment Type: Full-time Job Summary We are seeking a results-oriented Marketing Analytics Lead with 6 8 years of experience in data analytics, statistical modelling, and marketing insights. The ideal candidate is confident in owning complex analyses of A/B testing and portfolio optimization and can comfortably engage with senior stakeholders. Experience in financial services, banking, or payments is strongly preferred. Exposure to GenAI in marketing analytics will be an added advantage. Key Responsibilities Lead design and execution of A/B tests, campaign analytics, and test-control methodologies. Perform deep-dive analysis on customer journeys, marketing funnels, and portfolio performance. Develop predictive models to inform segmentation, personalization, and targeting strategies. Provide thought leadership in marketing measurement and performance optimization. Translate insights into business impact through crisp storytelling and stakeholder engagement. Mentor junior analysts and contribute to best practices in analytics delivery. Partner with marketing, finance, and data engineering to ensure robust data solutions. Basic qualifications Undergraduate degree with 6-8 years of analytical experience in consulting, analytics, or data science with a strong focus on marketing analytics. Deep knowledge of business KPIs, financials and organizational leadership Proficiency in tools such as SQL, Python, R, or SAS. Strong foundation in A/B testing, test-control analysis, and statistical modelling. Experience generating new knowledge or creating innovative solutions for a firm Proven ability to communicate insights effectively with clarity and executive presence. Experience with data visualization platforms (e.g., Tableau, Power BI). Analytical, interpretive, and problem-solving skills, including the proven ability to analyze large amounts of data and synthesize key findings and recommendations Logical, structured thinking and affinity for statistical and numerical analysis Advanced Word, Excel, and PowerPoint skills Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred Qualifications Background in banking, payments, or financial institutions. Experience working on digital marketing, lifecycle campaigns, or customer analytics. Exposure to or hands-on use of GenAI tools for marketing insight generation or automation. Master s degree in Data Science, Statistics, Econometrics, Marketing, or related field is a plus.

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Senior Specialist