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Senior Specialist, Campaign Performance

Senior Specialist, Campaign Performance

JLL

8 - 12 years

0 Lacs

haryana

Posted:1 month ago| Platform: Shine logo

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Skills Required

data analysis digital marketing business analysis data interpretation customer engagement data visualization demand generation lead management collaboration marketing data analyst audience targeting channel effectiveness revenue marketing market trends analysis

Work Mode

On-site

Job Type

Full Time

Job Description

As a Campaign Performance Manager at JLL, your primary responsibility is to analyze global and regional centrally led campaigns to evaluate their performance and drive continuous improvements in audience targeting and channel effectiveness. Your role will involve establishing strategic relationships across various marketing areas and collaborating with campaign strategy, digital, revenue marketing, and business lines. Key Responsibilities: - Conduct channel analysis for key digital channels (Paid, Owned, Earned) to identify actionable insights for stakeholders and partners - Connect data from different sources to create comprehensive views of the audience journey - Access and analyze data from platforms such as Adobe, Eloqua, Paid Media, and 3rd party partnerships - Provide customer-focused insights to evaluate if campaign activity resonates with target audiences - Identify new targeting opportunities through additional insights on customer and market trends - Create various packages like Quarterly Performance reviews and deep dives into specific themes to highlight insights - Develop optimization plans in collaboration with campaign leads and channel experts - Perform ad-hoc campaign analysis based on marketers" needs To excel in this role, you should have: - 8-10 years of experience as a marketing data analyst in paid, owned, and earned channels - Strong knowledge of marketing and campaign ecosystem along with data sources - Deep understanding of marketing platforms like Adobe, Eloqua, and Google - Excellent presentation and data visualization skills using PowerPoint, Excel, and other formats - Understanding of Demand Generation and Lead Management - Strong analytical skills to identify opportunities and insights - Experience in analyzing insights across multiple markets and business lines - Excellent collaboration skills to work effectively with diverse partners and stakeholders If you meet these qualifications and are ready to drive campaign performance to new heights, apply today for the Campaign Performance Manager position at JLL.,

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Senior Specialist, Campaign Performance