Position : Generalist Marketer Experience: 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS). Location : Bangalore (HSR Layout) Job Type : On Role (Full Time) Mode of Work : Hybrid Mode Time Zone: US (Night Shift) Job Description Generalist Marketer to build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation. If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you. Content & Product Marketing Develop and execute content strategiesincluding thought leadership pieces, case studies, blogs, one-pagers, and product messaging. Work with sales and product teams to refine positioning and sales enablement materials. Own the creation of marketing collateral that supports outbound campaigns and customer engagement. Events & Community Marketing Lead presence at major US insurance industry conferences, handling everything from logistics to engagement strategy. Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers. Build and nurture an engaged community through targeted outreach and valuable content. Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner. Demand Generation & Sales Support Execute targeted demand generation campaigns to drive high-quality leads. Align marketing with sales to ensure a steady pipeline of prospects. Support ABM (Account-Based Marketing) initiatives with strategic content and outreach. Full Funnel Reporting & Nurturing Monitor and report on marketing funnel performance, building dashboards that provide actionable insights. Leverage data to identify trends, segments, and optimization opportunities across the GTM team. Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities. What You Need 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS). Startup experience: comfortable operating in a fast-paced, high-growth environment. Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups. Strong skills in: Marketing automation tools (HubSpot or similar). Google Analytics & Tag Manager for performance tracking. Copywriting, UX, and designthe ability to craft compelling messaging and optimize the user experience. Bonus Points: Experience traveling to the US for industry events. Prior experience sitting in on client calls to understand market needs and pain points. Experience managing customer communities and engagement programs Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -
