Senior Software Engineer - Salesforce Marketing Cloud

Mastercard

5 - 9 years

15 - 20 Lacs

pune

Posted:3 days ago| Platform:

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Skills Required

marketing automation apex sales force development salesforce marketing cloud web technologies continuous integration rest ampscript css salesforce lightning ci/cd javascript sql salesforce git design patterns html agile automation studio jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview

The Marketing Technology Solutions team at Mastercard is looking for a Senior Software Engineer with a focus on Salesforce Marketing Cloud development to design, develop, and maintain solutions that support Mastercard's B2B marketing initiatives
The primary initiative is to migrate from multiple Pardot (Marketing Cloud Engagement), HubSpot, and Marketo platforms to a single Salesforce Marketing Cloud (SFMC) marketing automation platform
This role is key in developing the custom campaigns, journeys, data extensions, automations and integrations that will support this transition and enabling advanced marketing capabilities across multiple channels
The ideal candidate is a hands-on engineer with a strong background in Salesforce Marketing Cloud implementation, customization, and development with a deep understanding of marketing automation and customer journey building
This candidate should thrive as a member of a small, collaborative team, have passion for building scalable solutions, and be committed to driving business impact through software

Role

In this position, you will: Implement and support the migration from various multiple marketing automation platforms to a single enterprise B2B Salesforce Marketing Cloud platform
Design, develop, and maintain Salesforce Marketing Cloud campaigns, journeys, data extensions, automations and integrations
Develop custom Salesforce-based solutions to support Mastercards marketing ecosystem including Lightning components, Apex code, etc
Continuously monitor, troubleshoot, and optimize Salesforce Marketing Cloud to ensure performance, reliability, and scalability
Work closely with cross-functional teams, including data engineers, marketing, and analytics, to integrate Salesforce Marketing Cloud with other systems and tools
Collaborate with business stakeholders to understand requirements and translate them into scalable and efficient software solutions
Mentor junior engineers and contribute to team knowledge sharing, ensuring adherence to best practices in software development

All About You

The ideal candidate for this position should: Have proven experience developing and implementing email campaigns in Salesforce Marketing Cloud
Be skilled in AMPscript, SQL, and Automation Studio
Be proficient in Salesforce development, including Apex, Lightning Web Components (LWC), and Salesforce APIs
Have a solid understanding of web technologies and modern frameworks (JavaScript, HTML, CSS, RESTful APIs)
Be skilled in integration patterns, including Salesforce-to-Salesforce and RESTful API integrations
Have experience in designing and building scalable, efficient, and reliable applications in Salesforce to meet the needs of global marketing initiatives
Possess a strong problem-solving mindset with a focus on delivering high-quality, maintainable code
Be proactive, innovative, and committed to continually improving software development processes
Desirable Capabilities: Salesforce Marketing Cloud certifications preferred
Knowledge of data governance, security best practices, and compliance considerations in Salesforce development
Experience with Data Cloud (SFDC) and other Salesforce products is a plus
Familiarity with agile development practices and tools (e.g, Jira, Git, CI/CD pipelines)
Strong communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.

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