Senior Social Media Executive

As a Senior Social Media Specialist at Ludhiana, you will play a vital role in developing, implementing, and managing the social media strategy to enhance the brand, engage the audience, and drive growth across various platforms. Your collaboration with marketing, creative, and content teams will ensure that social media efforts align with overall marketing goals. Key Responsibilities: - Develop and execute a comprehensive social media strategy aligning with business objectives and brand goals. - Lead and manage day-to-day social media team operations including content creation, scheduling, and community management. - Create engaging, on-brand content to resonate with target audiences and enhance user engagement. - Analyze performance metrics, social media trends, and user engagement data to optimize content strategies. - Stay updated on social media trends, tools, and emerging platforms to identify brand innovation opportunities. - Regularly report on social media performance metrics. Required Skills and Qualifications: - Experience: 2 years in social media management. - Platforms: Deep understanding of major social media platforms and their best practices. - Content Strategy: Proven track record in creating and managing successful social media campaigns with measurable results. In this role, you are expected to have a Bachelor's degree and a minimum of 2 years of experience as a Social Media Executive. Proficiency in English is required, and the work location is at Ludhiana, Punjab. Benefits include: - Cell phone reimbursement - Internet reimbursement,