Blue Planet Environmental Solutions India Pvt.Ltd.

Job Description – Senior Social Media Executive Position: Senior Social Media Executive Location: Aerocity Department: Marketing / Digital Media Reports To: Marketing Manager About the Role We are looking for a highly creative and data-driven Senior Social Media Executive to lead, plan, and execute social media strategies across multiple platforms. The ideal candidate will have a strong understanding of digital trends, brand communication, and audience engagement, with hands-on experience in content creation, campaign management, and analytics. Key Responsibilities Develop and implement innovative social media strategies to strengthen brand presence and engagement. Plan, create, and manage content (posts, reels, stories, campaigns) across platforms like Instagram, Facebook, LinkedIn, Twitter/X, and YouTube. Lead creative brainstorming for campaigns, seasonal posts, and trend-driven content. Collaborate with the design, content, and marketing teams to ensure cohesive brand storytelling. Monitor, analyze, and report on campaign performance using analytics tools; optimize strategies for maximum ROI. Engage with the online community by responding to comments, DMs, and brand mentions in a timely and professional manner. Stay updated on industry trends, competitor activities, and emerging platforms. Manage paid campaigns, boost content, and oversee ad performance where required. Supervise junior team members/interns (if applicable) and guide them in content planning and execution. Requirements Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 3–5 years of proven experience in social media management or digital marketing. Strong copywriting, content creation, and storytelling skills. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Meta Business Suite). Experience with paid social media campaigns and performance marketing is an advantage. Knowledge of analytics tools (e.g., Meta Insights, Google Analytics, LinkedIn Analytics). Creative mindset with an eye for design, aesthetics, and detail. Ability to multitask, work under deadlines, and adapt to fast-paced environments. What We Offer Opportunity to lead impactful social media campaigns for a dynamic brand. A collaborative and innovative work culture. Professional growth and learning opportunities. Competitive salary and benefits. Job Type: Full-time Application Question(s): How comfortable are you creating content? How many leads have you generated for B2B solutions? Work Location: In person