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Senior Program Marketing Executive

Senior Program Marketing Executive

Webmd Guru

4 - 7 years

6 - 9 Lacs

mumbai

Posted:2 hours ago| Platform:

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Skills Required

campaign management pharma marketing healthcare oncology marketing operations cme digital marketing business intelligence automotive salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Education :

Bachelor s degree in a related field, or equivalent years of relevant experience

Experience : 2

+ years with Digital marketing (email, programmatic, media channels), Digital campaign management, Marketing Operations, Ad operations

Overview:

The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

Main duties and responsibilities :

Work autonomously to setup, launch and deliver campaigns accurately and efficiently
Collaborate with Account Managers, Project Managers, Business Intelligence, Newsletter and technical teams to execute marketing tasks during the campaign setup.
Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met
Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery
Follow Global documentation and guidelines provided to ensure best practices are followed
Track portfolio of multiple campaigns and their optimizations daily
Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation
Collaborate closely with Sales and Client facing teams to provide performance updates, insights and upsell opportunities.

Skills, qualifications and experience required :

Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management
Experience working on projects timelines e.g. Workfront/ MS Project
Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment
Excellent written and verbal communication skills
Strong MS Excel, Access and Analytical skills
Great attention to detail, highly organized and results- driven
Proficient in Salesforce, Google Ad Manager, and Tableau is preferred
Experience in Pharmaceutical Marketing is a plus

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Senior Program Marketing Executive