Job
Description
Your day at NTT DATA The Senior Principal Product Marketing Specialist Digital Collaboration Services Marketing is a highly skilled and advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Senior Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATAs Digital Collaboration Services portfolio, which is focused on helping companies deliver compelling customer and employee experiences using the latest collaboration tools. This role also ensures that the sales and GTM functions are informed, trained, and enabled to sell the portfolio. What you'll be doing Key Responsibilities: Develops specific marketing plans and activities for NTT DATAs Digital Collaboration Services portfolio to establish, enhance, or distinguish product placement within the competitive arena. Collaborates to develop thought leadership content and whitepapers that support the positioning of the Digital Collaboration Services portfolio. Contributes to the development and execution of a value proposition and messaging strategy for the Digital Collaboration Services portfolio. Converts the technical positioning of the product into key market messages, positioning collateral, and sales tools prior to the launch of a new product. Creates connections between the Digital Collaboration Services portfolio value proposition and other aspects of NTT DATAs portfolio, actively participating in and driving cross-portfolio coherence across marketing campaigns and content. Articulates Digital Collaboration Services portfolio propositions to clients and internal stakeholders, such as sales and consulting teams. Analyzes the competitive landscape to identify the competitive differentiation of the companys portfolio compared to competitor products. Drives market positioning programs and activities related to the Digital Collaboration Services portfolio, thereby clearly positioning the company. Creates client marketing content such as datasheets, case studies, videos, references. Creates product presentation content that communicates the unique selling points, features, and benefits of the portfolio and associated offerings. Works with internal teams to define and develop the required communication, training, and other collateral that will enable sales teams to sell a particular product. Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs. Influences the development of portfolio go-to-market programs, initiatives, and campaigns to drive awareness, interest and demand for NTT DATAs Digital Collaboration Services portfolio. Tracks and monitors the success of the Digital Collaboration Services portfolio marketing program on a scorecard or dashboard that reflects the associated metrics. Conducts competitive reviews for new initiatives and existing enhancements and monitors relevance in the context of changing market conditions and client dynamics. Knowledge and Attributes: Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders. Excellent business and commercial acumen. Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. Excellent coaching and mentoring skills. Excellent marketing writing skills with a creative flair. Strategic thinking ability to be able to think longer term impacts of marketing programs. Ability to implement sustainable and practical solutions in the business. Advanced ability to present information in a clear and concise manner. Expert analytical ability with strong attention to detail. Significant specialist knowledge of product marketing methodologies, best practices, and tactics (e.g. integrated marketing campaigns). Significant knowledge and understanding of all relevant industry standards. Excellent written and verbal communications skills. Ability to work with and manage many projects within the required deadlines. Significant knowledge and understanding of web analytics data. Academic Qualifications and Certifications: Bachelors degree or equivalent in Business, Marketing, Communication or relevant field. Required Experience: Significant experience in a product marketing role, preferably in the B2B technology services sphere with some partner marketing experience. Significant experience in launching new high-tech products and communicating benefits. Significant demonstrated experience managing complex projects and executing on marketing programs. Significant project management experience. Significant experience in software or technology B2B product marketing. Significant experience launching new technology products or solutions. Significant experience in conducting market analysis, developing market messaging, and communicating benefits Additional Career-Level Description: Knowledge and application: Applies extensive knowledge of theories, practices, and design matters within and across functional areas. Leads the application of existing principles and guides the development of new ideas. Problem solving: Works on issues that impact future success or addresses future concepts and products where solutions are devised based on limited information and require judgment. Interaction: Creates formal networks with key decision makers and is widely recognized as expert and thought leader by both internal and external communities. Manages issues across significantly divergent audiences, reconciling multiple stakeholder views to resolve issues that have longer-term impacts. Impact: Translates organizational vision into functional plans, exercising wide latitude in determining objectives and approaches to critical assignments. Drives demonstrable results related to the medium- to long-term goals of multiple functional areas. Accountability: Accountable for results which may impact the entire function.
