Senior PPC Specialist

Role Overview: As a PPC Campaign Manager, your role will involve managing PPC campaigns effectively to drive maximum results. You will be responsible for implementing bidding strategies, optimizing ad targeting, and analyzing campaign performance to improve outcomes. Your expertise in platforms like Google Ads, Bing Ads, and social media advertising tools will be crucial in executing successful campaigns. Additionally, your strong analytical mindset and attention to detail will play a significant role in making data-driven decisions to enhance campaign performance. Key Responsibilities: - Manage PPC campaigns, including setting up bidding strategies and optimizing ad targeting. - Conduct keyword research and analysis to enhance campaign performance. - Implement A/B testing to improve ad effectiveness and drive better results. - Utilize reporting tools such as Google Analytics for data-driven decision-making. - Collaborate effectively with team members to achieve campaign objectives. Qualifications Required: - Expertise in PPC campaign management, including bidding strategies, ad targeting, and analytics. - Proficiency in platforms like Google Ads, Bing Ads, and social media advertising tools. - Strong skills in keyword research, performance analysis, and A/B testing. - Ability to use reporting tools, such as Google Analytics or similar, for data-driven decision-making. - Excellent organizational skills and the ability to work effectively in a team-oriented environment. - Strong analytical mindset and attention to detail. - Bachelor's degree in Marketing, Business Administration, or a related field is preferred. - Having certifications in Google Ads or similar platforms is a bonus.,