Senior PPC Manager

A PPC Manager (Pay-Per-Click Manager) is a digital marketing professional responsible for planning, managing, and optimizing paid advertising campaigns across platforms like Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Instagram, and other PPC networks.

Here’s a breakdown of what a PPC Manager does:

Key Responsibilities

• Campaign Strategy – Researching target audience, competition, and keywords to design effective PPC strategies.
• Keyword Research – Identifying high-performing and cost-effective keywords.
• Ad Creation – Writing compelling ad copies, designing creatives, and setting up campaigns.
• Bid Management – Optimizing bids and budgets to maximize ROI.
• Performance Tracking – Monitoring KPIs like CTR, CPC, Quality Score, Conversions, and ROAS.
• A/B Testing – Running experiments on ad copies, creatives, and landing pages.
• Analytics & Reporting – Preparing performance reports using tools like Google Analytics, Data Studio, etc.
• Budget Management – Allocating and controlling ad spend efficiently.
• Competitor Analysis – Tracking competitors’ ad strategies and adapting accordingly.

Skills Required

• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads.
• Proficiency in Google Analytics, Tag Manager, Data Studio, SEMrush, Ahrefs, or similar tools.
• Expertise in keyword research & audience targeting.
• Analytical and data-driven mindset.
• Ability to create ROI-focused strategies.
• Creative thinking for ad copy and visuals.

KPIs for a PPC Manager

• Click-through rate (CTR)
• Cost per click (CPC)
• Conversion rate (CVR)
• Return on ad spend (ROAS)
• Cost per acquisition (CPA)
• Quality score of ads
• Impressions & reach

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person