Senior Media Buyer - Google Ads

Lead Generation and Pay Per Call

Key Responsibilities:

• Plan, launch, and optimize

  Pay Per Call

  and

  Lead Generation

  campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc.
• Manage the

  complete campaign lifecycle

  setup, tracking, routing, quality monitoring, reporting, and optimization.
• Use advanced tracking tools such as

  RedTrack, Everflow, Ringba, Hyros

  , etc., for real-time call tracking, attribution, and performance insights.
• Conduct continuous

  A/B testing

  across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA.
• Analyze KPIs, including

  Call Quality, CVR, CPL, CPA, ROAS, CTR

  , and take data-backed optimization decisions.
• Collaborate with internal teams to refine

  funnels, IVR flows, landers

  , and routing strategies to maximize call conversion.
• Ensure all campaigns comply with

  platform policies, vertical regulations

  , and Pay Per Call standards.
• Stay updated with the latest

  industry trends, compliance norms, tools, and ad-tech innovations.

Requirements

• 7+ years

  of proven experience in Lead Generation & Pay Per Call (PPC) campaign management.
• Deep understanding of key performance metrics:

  CPL, CPA, ROAS, CTR, CVR, Call Conversion

  , and profitability frameworks.
• Advanced hands-on experience with:

• Google Ads

  (Search, Display, YouTube)

• Meta Ads

• Native platforms (Taboola, Outbrain, RevContent, etc.)

• Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc.

• Strong experience with

  attribution modelling, call routing, IVR logic

  , and analytics platforms.
• Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations.
• Ability to manage

  high budgets

  with accountability, ownership, and strategic thinking.
• High-energy, solutions-oriented mindset a

  builder who gets things done

  , not just someone who manages tasks.

• Why Join us

• Work directly with

  Tarang (Founder)

  in building a

  high-impact, execution-focused performance team

  .
• Opportunity to operate at

  scale

  across global Pay Per Call & Lead Gen markets.
• High autonomy, high ownership ideal for someone who loves to

  execute, solve, optimize, and scale.

• Be part of a team where

  DOERS thrive

  and results matter.