Senior Marketing Executive - B2B Tech

Job Description

Responsibilities: Sales Collateral: Create a diverse range of online and offline materials to support our sales team, including brochures, presentations, case studies, and pitch decks. Campaign Management: Oversee a variety of end-to-end marketing campaigns aimed at raising awareness and generating leads. This involves planning, segmentation, creative development, and execution. Content Marketing: Craft long-form blogs optimized for SEO and our target keywords. Website Management: Utilize our Content Management System (CMS) to update our website with relevant content, ensuring it is optimized for SEO, and track its performance using Google Analytics. Social Media: Manage the posting and repurposing of content across our social media channels. Email Marketing: Plan, create, automate, and execute email marketing strategies. Lead Generation: Implement lead generation tactics and strategies to drive high-quality leads for the sales team. Event Marketing: Plan and execute marketing activities for trade shows, webinars, and other events relevant to the B2B industry CRM: Segment data for targeted campaigns and efficiently manage lead data. Analysis and ROI: Collect and compile data for the Group Marketing Manager, tracking marketing expenditures. Performance Reporting: Timely report performance against Key Performance Indicators (KPIs) and action plans to the management team. Collaboration: Coordinate with sales stakeholders to understand their requirements and work closely with brand stakeholders to request support and benefits. Market Insights: Utilize Management Information Systems (MIS) for analytics to forecast market requirements. Requirements: Experience in the B2B Tech industry. Seeking a role with increased responsibility, ideally at the Executive or Assistant level. Exceptional copywriting skills. Proficiency in MS Excel. Broad experience across digital and offline marketing channels.