Senior Marketing Data Analyst ( B2B)

Were looking for a Senior Marketing Analyst to join our team, reporting to the Lead of Marketing Analytics. Were seeking someone with deep expertise in business intelligence (BI), data storytelling, and a strong understanding of the B2B marketing funnel and ABM strategies.

Your time will be split across three core focus areas:
50% Business Intelligence G Reporting Building and maintaining reporting infrastructure that supports funnel visibility and marketing performance30% Data Analysis and Validation Ensuring data accuracy and completeness across the full buyer journey20% Data Storytelling G Strategic Insight Turning data into actionable insights that inform campaign decisions and go-to-market (GTM) strategiesThis role goes beyond dashboardsits about telling the story of marketing performance and driving strategic decisions.

In this role, you will:
Own reporting Build, manage, and scale dashboards and reports that provide visibility into marketing funnel performance, ABM programs, and pipeline impactValidate and audit data Ensure accurate, consistent data across platforms including marketing automation, CRM, and attribution systemsTell stories with data Analyze performance data, extract meaningful trends, and synthesize insights that shape marketing strategyPresent performance insights Deliver clear, compelling presentations tailored to marketing, sales, and executive stakeholdersEmpower teams Train colleagues to understand key funnel metrics and use BI tools to make data-informed decisions

Were looking for someone who has:
5+ years of B2B marketing experience focused on analytics, BI, or marketing operations RequiredProven expertise in BI tools (ideally Power BI), including designing and building dashboards from scratchStrong analytical skills with SOL and spreadsheets (ETL experience a plus)Familiarity with B2B funnels, attribution models, and ABM techniques/tools (e.g., 6sense, Demandbase)Experience working with Salesforce, HubSpot, or PardotA talent for data storytelling turning complex metrics into compelling narratives and recommendationsConfidence presenting to non-technical stakeholders

Nice to have:
Hands-on experience with account-based marketing (ABM) toolsBackground in incrementality testing and/or multi-touch attribution modelingFamiliarity with web analytics tools like GA4

What to expect next:
Candidates selected early in the process will be invited to complete a case challenge designed to assess your approach to performance analysis, data storytelling, and making recommendations.