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Oliver Agency
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Senior Marketing Analyst (Social)

Senior Marketing Analyst (Social)

Oliver Agency

8 - 13 years

30 - 35 Lacs

mumbai

Posted:1 day ago| Platform:

Apply

Skills Required

digital media google analytics senior analyst social media senior marketing analyst google adwords account management analytics product marketing auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role:

Senior Marketing Analyst (Social)

Location:

Mumbai, India

Work Timings:

7:00am to 4:00pm

What you will be doing:

Understand social media data, and translate it for stakeholders (product marketing managers, account management, creative, planning and media teams.) The analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.
Responsible for monitoring social media initiatives of the brand, and implementing best practices.
Set measurement metrics for the brand and create reports (weekly/ monthly/ campaigns, etc.), visualize data, derive learnings and ensure that learnings from these reports are implemented.
Create constructed queries for social listening that will monitor conversation for the brand, as well as competitive landscape. The candidate will have to uncover conversation volumes, drivers of social buzz, online sentiment, changing trends, etc..
Identify habits, preferences and trends of the audience and suggest ways to reach a broader audience

What you will need to be great in this role:

Must have strong analytical skills to be able to
interpret
social/ digital media data and
attribute
it, identify emerging trends and popular formats.
Must be able to
visualize
data, articulate
actionable insights
, in the form of a campaign report, brand audit, competitor audit, or a research report, influencer campaign measurement, and social listening.
Needs to have a deep understanding of how different social networks (Facebook, Twitter, Instagram, YouTube, Linkedin) operate and can be measured.
Needs to be familiar with targeting, measurement and optimization of
paid campaigns
on these platforms.
In depth knowledge of using monitoring, listening and analytics tools such as Brandwatch, Sysomos, Crimson Hexagon, Rival iq, Unmetric, Google Analytics, Google trends, Facebook insights, Google Adwords etc.
Strong problem-solving and critical thinking skills, well-versed with digital media trends.
Communication, time management and multitasking skills are good to have.
Experience of working with / leading a team, is a plus
8+ years of experience in digital media, analytics
Passion for and inquisitive about AI and new technologies
Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 14232

#LI-DB1 #LI-Remote

Our values shape everything we do:

Ambitious

to succeed

Imaginative

to push the boundaries of what s possible

Inspirational

to do groundbreaking work

always learning and listening

to understand

Results-focused

to exceed expectations

actively pro-inclusive and anti-racist

across our community, clients and creations

OLIVER,

a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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Senior Marketing Analyst (Social)

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role:

Location:

Work Timings:

What you will be doing:

What you will need to be great in this role:

interpret

attribute

visualize

actionable insights

paid campaigns

Ambitious

Imaginative

Inspirational

always learning and listening

Results-focused

actively pro-inclusive and anti-racist

More Jobs at Oliver Agency