Senior Manager Sales & Marketing Operations

Role Overview: As a Senior Manager Sales & Marketing Operations at our company, you will be responsible for driving operational excellence through functional ownership of SAP Sales Cloud (C4C) and SAP Analytics Cloud (SAC). Your role will involve streamlining processes, enhancing CRM effectiveness, automating reporting, and delivering actionable insights to support strategic decision-making. You will also support marketing operations and its related activities, including HubSpot-based marketing and CRM activities. Key Responsibilities: - Lead execution of sales operations strategy aligned with global business objectives. - Manage pipeline tracking, sales forecasting, and reporting processes. - Track and support execution of sales and marketing initiatives. - Support marketing operations and related activities including CRM workflows and performance analytics across SAP C4C and HubSpot. - Oversee opportunity management, quote support, and CRM data integrity within SAP Sales Cloud (C4C). - Collaborate with IT/SAP teams for enhancements, testing, and issue resolution related to SAP Sales Cloud (C4C). - Monitor and resolve HubSpot integration issues, especially sync problems between HubSpot and SAP C4C or other systems. - Analyze and optimize HubSpot workflows and troubleshoot data sync problems across platforms. - Design and maintain SAC dashboards and reports to monitor sales KPIs, performance metrics, and planning cycles within SAP Analytics Cloud (SAC). - Identify process improvement opportunities and implement automation to reduce manual effort. - Partner with sales, marketing, and leadership teams to define requirements and enhance tool usability. - Conduct onboarding and training sessions for SAP C4C and SAC users and develop user guides, training materials, and webinars to support adoption and standardization. Qualification Required: - 14+ years of experience in sales and marketing operations. - Proficiency in CRM & SaaS tools such as SAP Sales Cloud (C4C), SAP Analytics Cloud (SAC), and HubSpot. - Strong skills in sales operations, CRM integration, process automation, large-scale data analysis, stakeholder management, training & support. - Experience with tools like MS Excel, SharePoint, MS Project, and SAP Enable Now. (Note: No additional details about the company were provided in the job description.),