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Puma
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Senior Manager- Planning & Merchandising Factory Outlets

Senior Manager- Planning & Merchandising Factory Outlets

Puma

4 - 8 years

30 - 35 Lacs

Bengaluru

Posted:2 days ago| Platform:

Apply

Skills Required

Retail Planning Merchandise Planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Title:

Reports to:

Location:

Position Summary:

This role requires a strong analytical mindset and a passion for retail excellence. You will:
Develop and execute comprehensive sales, margin & inventory plans for the FOC business
Own the markdown strategy, curating offers that maximize sell-through with healthy margins
Drive topline and bottom-line growth through effective inventory management & pricing strategy
Leverage data-driven decision-making, continuous process improvements, and automation
Collaborate closely with sales, buying, operations & finance to deliver on business objectives
Stay deeply connected with the product line and customer trends to devise allocation strategies
Lead, mentor, and grow a high-performing team of 7 professionals
This is a high-impact role that combines strategic thinking with operational execution in one of Puma Indias most dynamic and rapidly growing channels.

Key Objectives:

Demand Forecasting

Develop monthly sales targets at the store level, along with detailed daily phasing for the channel. Identify the inventory required to meet these targets and implement effective strategies to ensure achievement.
Sales Achievement

Monitor progress against sales targets and proactively adjust merchandising or promotional strategies as needed. Collaborate closely with the retail sales team to identify operational gaps and take corrective actions. •
Store Merchandising & Inventory Management

Manage the allocation of Old Season Merchandise (OSM) from other channels based on store-specific requirements and product gaps relative to sales goals. Drive inventory productivity by implementing aggressive promotions for non-moving and slow-moving stock. Take full ownership of the Bought-For-Outlet strategy by ensuring timely placement in relevant stores, and facilitate regular replenishment or replacement to minimize lost sales opportunities.
Markdown Management

Design innovative, data-backed promotional offers that balance revenue, profitability, and inventory turnover objectives. Partner with the sales team to execute in-store promotions, customize offers by location, and align visual communication (including windows and in-store messaging) with ongoing campaigns.
Purchase Budget Planning

Define the Open-to-Buy (OTB) requirements necessary to support the planned sales trajectory. Provide strategic direction to the buying team on product selection, key price points, and high-potential styles guided by current performance trends and assortment gaps within the channel.
Operational Efficiency

Continuously monitor store performance and diagnose underlying issues impacting sales. Collaborate with the sales, visual merchandising, and store development teams to improve retail execution and overall operational efficiency.
Team Leadership & Development

Provide strategic guidance and mentorship to team members, empowering them to implement best practices both within the channel and across the organization in their respective regions. Foster continuous learning by supporting their upskilling and professional growth, ensuring they are equipped to deliver high-impact results.

KPIs and qualitative measures:

Net sale achievement
Margin (MGP%) achievement
Markdown reduction
EBIT achievement
Inventory stock turn
Inventory health (% of OSM)
Sell through rate (STR%)
Store Size integrity
NOOS (Never Out of Stock) availability

Organizational Relationships:

Internal stakeholder:
Retail sale, Business finance, Visual merchandising, Business development/Projects, Buying ,Other channel merchandising team and Business Intelligence
External stakeholders:
Franchise partners and Tech provider for replan tool

Qualifications and Functional Competencies:

Professional experience/Qualification

Masters from top tier institutes preferred (IIMs, NITIE, SPJIMR, XLRI, FMS, MDI etc)
Minimum 4-5 years of experience in the retail space, preferably in merchandising/planning

Attributes we look for

Leadership
Strategic mindset
Transformational capability
Stakeholder connect
Strong execution
Analytical prowess
Decision making and ownership
Negotiation and influencing capabilities
Operational rigor
Good communication & interpersonal skills
Self motivated and driven
Inquisitive and experimentalize
Questioning status quo

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