Senior Manager - Media Planning (Integrated)

About Dentsu India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu International comprises of five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth.

Learn more at:

https://www.dentsucreative.com/

https://www.dentsu.com/sg/en/careers

Role Summary:

Brand within Dentsu Internationa

Job Title

Location

Experience

Job Purpose:

Senior Manager Integrated Planning

Key Accountabilities

• Develop and execute strategic business plans to drive

  client growth, retention, and ROI

  .
• Lead end-to-end

  integrated media planning

  across offline and digital channels, ensuring seamless alignment with brand objectives.
• Build, strengthen, and manage

  client relationships

  , understanding their business challenges and delivering tailored solutions.

• Mentor and guide business teams

  , promoting collaboration, efficiency, and high performance.
• Work closely with

  cross-functional stakeholders

  buying, operations, finance, strategy, and analytics to deliver unified outcomes.
• Craft

  compelling narratives and presentations

  to communicate strategies, performance, and insights to clients and leadership.
• Lead and support

  new business pitches

  , collaborating across teams to drive business wins.
• Stay up-to-date with

  emerging industry trends, tools, and competition

  , and adjust strategies proactively.

Professional Skills:

• Proven experience in a similar role within the

  media/advertising industry

  .
• Strong track record of planning across

  offline (preferred) and digital media platforms

  .
• Deep understanding of the

  Indian media landscape

  and the ability to translate insights into actionable plans.
• Demonstrated experience in

  leading and nurturing client relationships

  .
• Skilled in

  leading diverse teams

  and creating a high-performance culture.
• Strong communication skills with a talent for

  storytelling and persuasive presentation design

  .
• Tech-savvy with exposure to media tools, consumer panels, and tracking systems.
• Hands-on experience or working knowledge of platforms such as:

• Comscore, GWI, IRS, DV360, Facebook Business Manager, Google Ads, SA360, Google Analytics, Amazon, LinkedIn Ads, Ad Verification Tools

• Ability to

  interpret data and performance metrics

  to drive decision-making and inform recommendations.

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Working with us

By joining Dentsu, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Next Steps

Sound exactly like the sort of role for you Apply now!