Senior Manager, Marketing - Brand & Digital, Star Vijay

The role will be a critical enabler of the channel’s efforts in ensuring the best brand integration & digital practices. The Senior Manager of Brand Integration & Digital is responsible for creating and executing strategies that integrate brand partnerships seamlessly into content while driving digital growth for the Tamil regional channel. This role bridges content, marketing, and revenue generation to enhance the channel’s digital footprint and monetize brand collaborations.

Key Responsibilities

• Develop and execute brand integration strategies in alignment with programming and advertising objectives.
• Collaborate with creative teams to create innovative branded content solutions.
• Act as a liaison between sales, PRS, production teams, and product stakeholders.
• Manage relationships with clients, ensuring successful delivery campaigns.
• Monitor integration effectiveness and provide actionable insights for improvement.
• Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
• Collaborate with creative teams to align digital content with channel programming.
• Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations.
• Leverage analytics to refine strategies and optimize engagement.
• Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising.
• Work closely with the sales team to pitch and secure digital sponsorships.

Skills & Attributes for success

• Experience managing media relations and marketing campaigns required.
• Management, analysis and growth of social and branding campaigns with measured results.
• Ability to build and maintain beneficial media relationships on an organization's behalf.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with a strong sense of cultural relevance for Tamil audiences.
• Proficiency in Tamil (reading, writing, and speaking) preferred.

Preferred Education & Experience

• MBA in Marketing from a Tier 1 or 2 college
• 8+ years of experience