Job
Description
As an experienced candidate with 6-10 years of strategic marketing, brand management, and digital campaign execution, preferably in the real estate industry, you will play a crucial role in enhancing brand equity through comprehensive marketing strategies. Your responsibilities will include: - Contributing to the development and execution of comprehensive marketing strategies to enhance brand equity. - Managing the company website and corporate/marketing communications with all stakeholders. - Generating qualified leads and maximizing ROI for residential and commercial projects through aggregators using Google and other platforms. - Overseeing coordination with PR agencies, creative agencies, digital partners, and media vendors to design impactful campaigns across print, digital, outdoor, and events; ensuring adherence to brand guidelines and timelines. - Analyzing market dynamics, competitor activities, customer insights, and campaign performance metrics to optimize budget allocation and continuously refine marketing tactics. - Managing end-to-end event planning and execution for project launches, roadshows, partner meets, and customer engagement initiatives to boost visibility and lead conversions. - Preparing detailed dashboards and periodic MIS reports on campaign KPIs, lead-funnel status, engagement metrics, and marketing ROI for senior management review and strategy alignment. - Ensuring compliance with RERA marketing guidelines, corporate branding policies, and ethical standards in all customer communications and promotional activities. Your skills should include: - Skilled in data-driven marketing using analytics, CRM, SEO/SEM. - Excellent communication and stakeholder engagement abilities. - Proficient in market research, competitor analysis, and customer segmentation. - Familiarity with digital ad platforms. The preferred educational background for this role is a Bachelor's degree in Marketing/Journalism, Business, or a related field; an MBA is preferred. The location for this position is Gurgaon. As an experienced candidate with 6-10 years of strategic marketing, brand management, and digital campaign execution, preferably in the real estate industry, you will play a crucial role in enhancing brand equity through comprehensive marketing strategies. Your responsibilities will include: - Contributing to the development and execution of comprehensive marketing strategies to enhance brand equity. - Managing the company website and corporate/marketing communications with all stakeholders. - Generating qualified leads and maximizing ROI for residential and commercial projects through aggregators using Google and other platforms. - Overseeing coordination with PR agencies, creative agencies, digital partners, and media vendors to design impactful campaigns across print, digital, outdoor, and events; ensuring adherence to brand guidelines and timelines. - Analyzing market dynamics, competitor activities, customer insights, and campaign performance metrics to optimize budget allocation and continuously refine marketing tactics. - Managing end-to-end event planning and execution for project launches, roadshows, partner meets, and customer engagement initiatives to boost visibility and lead conversions. - Preparing detailed dashboards and periodic MIS reports on campaign KPIs, lead-funnel status, engagement metrics, and marketing ROI for senior management review and strategy alignment. - Ensuring compliance with RERA marketing guidelines, corporate branding policies, and ethical standards in all customer communications and promotional activities. Your skills should include: - Skilled in data-driven marketing using analytics, CRM, SEO/SEM. - Excellent communication and stakeholder engagement abilities. - Proficient in market research, competitor analysis, and customer segmentation. - Familiarity with digital ad platforms. The preferred educational background for this role is a Bachelor's degree in Marketing/Journalism, Business, or a related field; an MBA is preferred. The location for this position is Gurgaon.
