Senior Manager, Franchise

Role Overview: As a Franchise Bottler Manager at our company, you will be responsible for managing one of our independent franchise bottlers, Superior Group. Your main focus will be on handling the volume for the Company by crafting a long-term vision and implementing tactics in collaboration with Bottler teams and BU functional leads. It will be crucial for you to articulate the business strategy clearly and align multiple stakeholders from different functional backgrounds such as other departments, bottlers, Next gen, Vendors & Suppliers. Key Responsibilities: - Responsible for the P&L of the geography for the system and the OU, achieving volume and market share objectives as per BP. - Manage Bottler brand mix to leverage brand preference and deliver market share objectives. - Coordinate the development of Annual BP for the bottlers, aligned with the vision of the BU and track execution of the same. - Set up, track, and manage Bottler DME/DFR budgets. Ensure rapid processing of Bottler claims. - Recommend overall brand / price / pack / channel plans for the franchise and ensure inclusion of RGM strategies and programs in the BP / BBP to maximize revenue generation. - Share information with the Bottler, advertising and research agencies to align them on the business trends and formulate cohesive strategies that deliver results. - Expand the capability for Long Term Deliveries for Franchise Bottler- Lead action in building Bottler functions such as Market Execution, Marketing, Supply Chain, and HR. - Manage market dynamics and Market intelligence as a build-in on the initiatives. Qualifications Required: - MBA from a reputed institute. - 8-12 years of work experience in FMCG/Beverage industry in managing Sales operations at the regional level. Success in this role will require: - A growth mindset with high learning agility. - Strong collaborative leadership to work across diverse functional teams. - Ability to navigate ambiguity and drive structured outcomes in a complex ecosystem. - Passion for building high-performance teams and scalable business models.,