Job
Description
Job Title: New User Acquisition & Growth Manager Job Location: Bangalore Job Type: Full-Time Experience: 4-5 years Key Responsibilities: User Acquisition (Installs): Design, execute, and optimist user acquisition campaigns, primarily focused on driving app installs. Lead A/B testing and conversion optimization efforts across marketing channels, landing pages, and user flows. Identify new channels and tactics for user acquisition (mobile advertising networks, social media/influence marketing, partnerships) to increase app installs and engagement. Analyse and monitor performance across all acquisition channels to ensure campaigns meet acquisition goals, budget allocations, and ROI. Work closely with the product and data teams to identify target segments, develop tailored campaigns, and ensure proper attribution and tracking. A/B test campaigns and creatives to maximize conversion rates and overall effectiveness. Collaborate with third-party agencies and internal teams to expand reach and maximize user growth. Business Growth: Design and implement growth strategies across the funnel (acquisition, activation, retention) Analyse user behaviour and funnel metrics to identify growth opportunities across acquisition, activation, and retention Build models to forecast user growth, CAC, LTV, and ROI across various channels Collaborate with engineering and data teams to ensure proper event tracking, data cleanliness, and attribution. Support targeting, segmentation, and personification efforts through customer insights. Provide actionable recommendations to drive improvements in conversion rates, user engagement Collaboration & Reporting: Work with the creative and content teams to develop engaging assets and messaging for acquisition and branding campaigns. Prepare and present regular performance reports on Key Growth KPI and insights to stakeholders, with a focus on both acquisition metrics and brand health. Collaborate with product and growth teams to refine user acquisition and branding strategies based on feedback and results. Requirements: MBA from a Top-Tier college preferred, Business, Communications, marketing or a related field. 5-7 years of experience in user acquisition for mobile applications, with a proven track record of driving installs and engagement. Strong experience in digital marketing channels, including social media (Facebook, Instagram, etc.), Google Ads, and programmatic advertising. Familiarity with SEO, content marketing, and influence marketing is a plus ****** Candidate Should tier 1 collage ****** Candidate Should be comfortable to relocate Bangalore location ****** Candidate Should have experience in Digital Marketing Manager ****** Notice periods Should be 0-60 Days ****** Only Internet or Fashion Industry Company Can apply ****** Candidate Pass out Years should 2019-2021 ****** We do have opening for manager also pass out years 2022-2024 KINDLY PLEASE GO THROUGH THE JD AFTER THAT APPLY ..............................
