Senior Manager - Creative Assets

Designation:

Educational Qualification:

Bachelors Degree in Marketing, Communication, Arts, Design, or Fine Arts (Masters degree preferred)

Age Criteria:

Experience Required:

• 7–10+ years of proven experience in a creative leadership role
• Demonstrated success in managing creative teams and driving impactful branding campaigns
• Proficient in creative software such as Adobe Creative Suite (Photoshop, InDesign, Flash, etc.)
• Strong understanding of design, copywriting, branding, and multichannel marketing models
• Excellent interpersonal, communication, and team management skills
• Strong portfolio showcasing ability to transform concepts into effective visual content
• Familiarity with marketing design processes and web best practices
• Creative and strategic thinking abilities with a passion for innovation

Role Summary:

Manager – Creative Assets

Key Roles & Responsibilities:

• Lead and inspire the creative team, fostering a culture of innovation, collaboration, and excellence
• Develop and execute creative strategies aligned with organizational goals
• Collaborate with the brand team to ideate and develop company branding, marketing communications, and promotional campaigns
• Direct and facilitate brainstorming sessions and creative meetings
• Establish brand standards and creative procedures to ensure consistency and brand integrity across all touchpoints
• Manage daily departmental workflows, allocate project workloads, and oversee timelines and budgets
• Ensure all creative output adheres to brand voice and resonates with target audiences
• Develop integrated marketing campaigns that enhance engagement and deliver measurable results
• Analyze the performance of creative content and refine strategies using data-driven insights
• Collaborate with internal teams and external clients to understand objectives and incorporate feedback into deliverables
• Mentor and develop team members, encouraging continuous growth and learning

Stay updated with current trends in design, branding, and marketing; introduce innovative concepts to maintain brand relevance.

12 LPA