Posted:1 day ago|
Platform:
Work from Office
Full Time
We are looking for a Consumer Insights professional (610 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.
1. Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. 2. Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and market/category entry studies 3. Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality 4. Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations 5. Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking 6. Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners
ALLEN
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