Senior Manager Channel and Retail Marketing

KEY RESPONSIBILITIES:

Channel Marketing:

• Develop and implement

  channel marketing strategies

  to support sales and distribution through franchisees, clinics, and other partners.
• Collaborate with

  sales teams

  to create targeted marketing campaigns that enhance partner engagement and boost lead conversion.
• Design and execute

  trade promotions, incentive programs, and co-branding initiatives

  with channel partners.
• Conduct market research to identify

  new channel and geography opportunities

  and optimize existing partnerships.
• Ensure

  correct partner related information

  on all mediums - google, website, apps and others

BTL Marketing & Activation:

• Plan and execute

  BTL marketing campaigns

  , including health camps, in-clinic promotions, kiosks, exhibitions, and on-ground activation programs.
• Oversee

  localized marketing efforts

  , ensuring alignment with brand messaging while catering to regional customer needs.
• Develop and manage

  patient outreach initiatives

  to drive awareness and trust.
• Work with vendors and agencies to execute BTL activities efficiently and measure ROI.

Marketing Strategy & Execution:

• Design and implement

  integrated marketing campaigns

  that complement digital and ATL (Above-the-Line) efforts.
• Ensure consistent

  brand positioning

  across all customer touchpoints.
• Analyze

  customer behavior, market trends, and competitor activities

  to refine marketing strategies.
• Collaborate with internal teams (product, sales, and digital marketing) to ensure a seamless marketing execution.

Performance Tracking & Budget Management:

• Monitor and measure the

  effectiveness of BTL and channel marketing initiatives

  , adjusting strategies based on performance insights.
• Manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
• Prepare

  regular reports and presentations

  on campaign performance, channel's performance, market insights, and recommendations for leadership.