Senior Instructor

Job Description

Specific Qualifications The purpose of this position is to provide robust and seamless support to the Head of Investing Education for Mirae Asset Sharekhan Education, ensuring the continuity of key responsibilities related to the ProActive Investor Course and PAI XLT Sessions . This role is designed to act as a backup for the Head of Investing Education in the event of internal transfers, organizational shifts, or any other changes that may affect the continuity of operations. In addition to maintaining operational continuity, the individual in this position will be responsible for managing and executing all marketing-related activities, including lead generation, social media campaigns, and website management. By ensuring the smooth running of both educational content delivery and marketing functions, this role will contribute to the growth of the organization, ensuring that courses are consistently marketed to the right audiences, key educational objectives are met, and an exceptional user experience is maintained. This position will guarantee that the ProActive Investor Course and PAI XLT sessions continue to run effectively, while marketing efforts are aligned with organizational goals, leading to improved engagement, course attendance, and overall brand presence in the market. Direct Responsibilities Course & Session Management: Oversee the ProActive Investor (PAI) course and PAI XLT Sessions, ensuring smooth execution of content delivery, scheduling, and participant engagement. Stay updated with broader markets and sectors. Analyse and monitor performance of recommended stock ideas to the students. Generate new stock ideas. Generate regular reports with updates on the stocks. Serve as the primary point of contact for any operational issues related to course materials, participant queries, or scheduling conflicts. Ensure all educational content is up-to-date, relevant, and aligns with the latest market trends and investment strategies. Coordinate with external trainers, guest speakers, or content creators to ensure seamless integration into the educational program. Handle any urgent decision-making processes related to course management, content creation, or client escalation in the Heads absence. Marketing & Lead Generation Oversee the creation and execution of lead generation strategies, ensuring a consistent pipeline of qualified leads for the ProActive Investor courses. Design and implement social media campaigns to raise awareness, promote courses, and engage with prospective and existing participants. Collaborate with marketing teams to ensure brand consistency and an effective messaging strategy across digital platforms (social media, website, email campaigns). Monitor and analyze lead generation performance metrics to optimize campaigns and ensure maximum return on investment. Website & Digital Presence Management: Manage and update the course pages on the website, ensuring they are optimized for user experience, SEO, and accurate course information. Ensure that any enrollment or registration processes on the website are seamless, user-friendly, and working correctly. Continuously work on improving the digital presence of the ProActive Investor courses through content marketing, blog posts, and optimizing for search visibility. Reporting & Analytics: Maintain tracking and reporting systems for both educational outcomes (course participation, engagement, feedback) and marketing KPIs (lead generation, conversion rates, campaign performance). Provide regular performance insights to senior management, identifying opportunities for improvement in both educational content delivery and marketing strategies Oversee the creation and execution of lead generation strategies, ensuring a consistent pipeline of qualified leads for the ProActive Investor courses. Design and implement social media campaigns to raise awareness, promote courses, and engage with prospective and existing participants. Collaborate with marketing teams to ensure brand consistency and an effective messaging strategy across digital platforms (social media, website, email campaigns). Monitor and analyze lead generation performance metrics to optimize campaigns and ensure maximum return on investment. Website & Digital Presence Management: Manage and update the course pages on the website, ensuring they are optimized for user experience, SEO, and accurate course information. Ensure that any enrollment or registration processes on the website are seamless, user-friendly, and working correctly. Continuously work on improving the digital presence of the ProActive Investor courses through content marketing, blog posts, and optimizing for search visibility. Reporting & Analytics: Maintain tracking and reporting systems for both educational outcomes (course participation, engagement, feedback) and marketing KPIs (lead generation, conversion rates, campaign performance). Provide regular performance insights to senior management, identifying opportunities for improvement in both educational content delivery and marketing strategies Contributing Responsibilities Cross-functional Collaboration: Work closely with sales , customer support , and training teams to ensure alignment in messaging, course offerings, and overall brand voice. Participate in meetings with senior management to contribute insights on course performance, marketing strategies, and market opportunities. Content Development & Improvement: Contribute to the development and refinement of course materials, presentations, and learning resources. Gather and analyze student feedback and market trends to provide input on potential improvements to course content or structure. Assist in the design and creation of new training modules or supplementary materials that enhance the learning experience. Market Research & Competitor Analysis: Conduct market research to understand the competitive landscape of investment education, identifying trends, gaps, and opportunities. Monitor competitors offerings and ensure Mirae Asset Sharekhan Educations courses remain competitive in terms of value, content quality, and marketing appeal. Customer Engagement & Support: Contribute to enhancing the student experience by addressing customer feedback, resolving concerns, and ensuring participants have the support they need throughout their learning journey. Participate in the creation of student success stories , testimonials, or case studies that can be utilized for marketing and promotional purposes. Event & Webinar Coordination: Assist in the planning and execution of live events, webinars, or special sessions related to the ProActive Investor course. Ensure events run smoothly, including technical support, speaker coordination, participant engagement, and post-event follow-up Course Management & Education Delivery: Knowledge of Learning Principles: Ability to apply adult education theories and practices to optimize the learning experience for course participants. Learning Management System (LMS) Proficiency: Expertise in using platforms to manage, track, and report on course enrollment, progress, and feedback. Content Development & Instructional Design: Experience in creating, structuring, and refining educational content for investment courses, including understanding of financial markets and investment strategies Specific Qualifications CFA or MBA preferred NISM certification for Research Analyst Certification of Advanced Digital Marketing (added advantage)