Job
Description
Creative Lead (Art) Bodycraft stands at the intersection of beauty, wellness, and personal care. Founded in 1997 by Mrs. Manjul Gupta, we revolutionised the beauty landscape by introducing India's first hybrid model, combining premium salon services with clinical treatments under one roof. With a 28-year legacy of excellence, we now operate 25 state-of-the-art clinics and 25 premium salons across India, employing over 800 professionals and serving more than 350,000 loyal patrons. Our vision is to create sanctuaries where patrons not only receive exceptional treatments but also find space to simply be, relax, and rejuvenate. What You'll Do Shape & Elevate Brand Identity Serve as the primary custodian of the Bodycraft visual brand identity across all touchpointsfrom social media to in-store environments Evolve our visual language to reflect our transformation into an integrated beauty and wellness destination Create a cohesive design system that works across the clinic and salon, to build long-term brand equity and recall Develop stunning, distinctive visual assets that differentiate us in the market Lead Creative Development Conceptualise and design seasonal campaigns that communicate our unique positioning Create compelling visual stories that showcase the interconnected nature of beauty and wellness Design in-store graphics and experiential elements for our physical spaces Oversee photography and videography direction to ensure consistent visual storytelling Have an opinion on our brand strategy Craft print, digital, and environmental design solutions that elevate the member experience Own new store visual merchandising, and play a pivotal role in ensuring consistent branding across all new stores Build & Mentor Creative Talent Lead and inspire a team of designers, photographers, and videographers Provide constructive feedback and creative direction to help team members grow Foster a culture of creative excellence and continuous innovation Collaborate with marketing, retail, and operations teams to ensure brand consistency Deliver Exceptional Execution Translate strategic objectives into beautiful, effective visual solutions Balance creative excellence with practical implementation requirements Maintain quality control across all designed materials and experiences Know when to adhere to brand guidelines and when strategic deviation serves the brandbreak the rules when required. You: Possess exceptional aesthetic sensibility and an eye for sophisticated, premium design Understand how to create visuals that evoke emotion and build deeper brand connections Have a stellar portfolio demonstrating your ability to develop distinctive visual identities Stay current with design trends while maintaining a timeless approach Have 6+ years of experience in graphic design with at least 2 years in a leadership role Have experience designing for premium lifestyle, wellness, or beauty brands (ideal, but not compulsory) Current Challenges You Will Solve Design System Fragmentation : Our rapid expansion has led to inconsistent visual expression across different channels and locations. You will unify our design language to create a cohesive brand experience regardless of touchpoint. Visual Elevation : While our service quality is premium, our current visual system doesn't fully capture the aspirational nature of our brand. You will elevate our visual identity to match the exceptional experience we deliver. Brand Breakthrough : We need big, bold creative ideas that can put Bodycraft on the map nationally. You will develop distinctive campaign concepts that break category conventions and establish Bodycraft as a leader in the integrated beauty and wellness space. Qualifications Bachelor's degree or equivalent in Graphic Design, Visual Communications, or related field Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Experience with photography direction and video production Strong typography skills and understanding of print and digital production Portfolio demonstrating versatility across brand identity, campaign design, and environmental graphics Location This position is based at our Bangalore headquarters (Koramangala) with occasional travel to other locations across India. This role is not hybrid or remote.
