Senior Executive : Performance Marketing

Company Overview

Prohed is a dynamic marketing services company based in Gurugram, specializing in blending digital media with market intelligence. With a team of young expert minds, the company is committed to delivering innovative marketing solutions that drive growth and enhance client satisfaction. Through the Prohed Dashboard, clients can easily track and improve essential marketing channels. Prohed aids businesses in enhancing visibility, managing reputations, generating leads, and providing market intelligence.

Job Overview

Prohed is seeking a Senior Executive in Performance Marketing for a full-time position at our Gurgaon office. This mid-level position requires a seasoned professional capable of developing and executing performance marketing strategies. The role demands expertise in optimizing campaigns across various digital platforms to drive growth and enhance brand authority. The ideal candidate will be adept in paid social media, Google Ads, and media planning.

Qualifications and Skills

• Extensive experience in campaign management with a proven track record of successful digital marketing campaigns.
• Strong skills in conversion optimization techniques to maximize the return on advertising spend.
• Expertise in audience segmentation, enabling precise targeting and personalized marketing strategies.
• Proficiency in paid social media strategies to enhance brand visibility and engagement (Mandatory skill).
• In-depth knowledge of Google Ads for effective planning and execution of campaigns (Mandatory skill).
• Capability in media planning to ensure optimal allocation of advertising budgets across channels (Mandatory skill).
• Strong analytical abilities to assess campaign performance and implement data-driven improvements.
• Excellent communication skills to effectively collaborate with cross-functional teams and stakeholders.

Roles and Responsibilities

• Develop and execute comprehensive performance marketing strategies aligned with business objectives.
• Manage and optimize digital marketing campaigns across various platforms to drive traffic and conversions.
• Analyze campaign data to provide insights and recommendations for continuous improvement.
• Collaborate with creative teams to develop engaging content for marketing campaigns.
• Monitor market trends and competitor activities to identify opportunities and challenges.
• Ensure alignment with internal teams for holistic implementation of marketing strategies.
• Regularly report on campaign performance and ROI to stakeholders and executive management.
• Stay updated with the latest marketing technologies and industry best practices.