Senior Executive - Digital Marketing (TI Cycles OF INDIA )

Hi

About Us:

A pioneer in the Cycles market, TI Cycles of India, formed in 1949, has constantly come up with new trends in line with evolving consumer needs. TI Cycles of India vision is To be the most preferred brand in fitness, recreation & personal mobility solutions. It strives to give its customers not only a bicycle but a lifetime experience.

We are a next-generation electric bicycle company revolutionising micro-mobility with eco-friendly, tech-integrated solutions. Be part of our journey as we scale across cities and states

Role Summary:

Senior Executive Digital Marketing

Position:

Roles and Responsibilities of Senior Executive Digital Marketing

1. Strategy and Planning

• Assist in developing and executing digital marketing strategies aligned with business goals.
  
• Collaborate with senior management to plan marketing campaigns for brand awareness and lead generation.
  
• Conduct competitor analysis and market research to refine strategies.
  

2. Campaign Management

• Manage end-to-end digital campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
  
• Monitor campaign performance and optimize for better ROI (click-through rates, conversions, etc.).
  
• Work with internal teams or agencies to design and launch campaigns.
  

3. SEO & SEM

• Support SEO initiatives by optimizing website content, meta tags, and backlinks.
  
• Manage paid search campaigns (Google Ads) and improve quality scores and performance.
  

4. Content & Social Media

• Oversee the content calendar and ensure timely publication across platforms.
  
• Coordinate with the content team or freelancers to create blogs, videos, and social posts.
  
• Grow and engage followers on platforms like Instagram, Facebook, LinkedIn, and YouTube.
  

5. Email & CRM Marketing

• Create and manage email marketing campaigns.
  
• Segment mailing lists, personalize content, and analyze open/click rates.
  
• Use CRM tools (e.g., HubSpot, Salesforce) for lead nurturing.
  

6. Analytics and Reporting

• Use tools like Google Analytics, Google Search Console, and social media insights to track campaign performance.
  
• Generate reports on KPIs such as traffic, engagement, conversions, and ROI.
  
• Provide actionable recommendations based on data.
  

7. Team Coordination & Vendor Management

• Coordinate with designers, developers, content creators, and external vendors.
  
• Ensure timely delivery of marketing materials and campaigns.
  
• Assist in managing junior marketing team members or interns.
  

8. Website & UX Optimization

• Collaborate with the web team to improve user experience and site performance.
  
• Ensure landing pages are optimized for conversion.
  

9. Budget Management

• Assist in managing the digital marketing budget.
  
• Track spending and ensure cost-effective use of resources.
  

10. Staying Updated

• Keep up-to-date with the latest digital marketing trends, tools, and algorithm updates.