Senior Executive Channel marketing

Role Overview: As a Channel Marketing Manager, your primary role will be to evaluate and enhance existing channel marketing strategies while also developing new strategies and implementing marketing plans. You will analyze market data, consumer preferences, and competitor behavior to optimize marketing tactics. It will be your responsibility to select advertising platforms, adjust campaigns accordingly, and assess the impact of marketing strategies. Collaborating with the marketing team, senior managers, and other departments is crucial for deploying channel marketing strategies successfully. Additionally, overseeing the marketing team, documenting processes, managing all marketing campaign communications, and building strong partner networks will be part of your role. Keeping abreast of the latest marketing technologies and techniques will also be essential. Key Responsibilities: - Evaluate and improve existing channel marketing strategies. - Develop new channel marketing strategies and implement marketing plans. - Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies. - Determine advertising platforms and adapt campaigns accordingly. - Gather marketing campaign data, evaluate strategy impact, and report results. - Deploy channel marketing strategies in collaboration with the marketing team and other departments. - Oversee the marketing team, document processes, and manage marketing campaign communications. - Establish strong partner networks and stay updated on the latest marketing technologies and techniques. Qualification Required: - Bachelor's degree in marketing, advertising, business, or related field. - Minimum of 5 years of experience in channel marketing. - In-depth knowledge of current digital marketing technologies and techniques. - Proficiency in channel management software like DataFeedWatch and ChannelAdvisor Enterprise. - Exceptional analytical and strategic thinking skills. - Superb leadership, communication, and collaboration capabilities. - Excellent time-management and organizational skills. - Advanced ability to drive creativity and innovation.,