Senior E-commerce analytics manager

Role Overview: You will be responsible for owning and driving the growth of the ecommerce business, being accountable for the revenue generated via the web shop. Your main focus will be on utilizing big data analytics to identify opportunities for site optimization, customer journey enhancement, and personalization to maximize revenue and customer lifetime value. Additionally, you will analyze the performance of various digital journeys throughout the web using Adobe Analytics and other data sources, diving deep into journeys and digital features to drive adoption, usage, and improvement. Key Responsibilities: - Utilize Adobe Analytics effectively to derive actionable insights and drive revenue growth - Proficiency in using MarchTech tools such as CDP, Personalisation, and CRM to enhance customer experience - Demonstrate exceptional analytical skills to challenge data and derive meaningful insights - Strong written and verbal communication skills to present complex data clearly - Manage time effectively and work both independently and collaboratively in a fast-paced environment - Adapt to new challenges and evolving business needs - Share ideas for optimization and revenue acceleration Qualifications Required: - Bachelor's Degree preferably in an informatics field - Advanced knowledge in Google Analytics, Adobe Analytics, Tableau, and Excel - Experience in Digital Data analytics including page effectiveness, journey optimization, product and content placement optimization, site friction points, traffic and conversion metrics - Beginners to intermediate SQL knowledge - Innovative and creative mindset - Proficiency in Adobe Analytics and Adobe Target (Note: The additional details of the company were not included in the provided job description.),