Senior Digital Marketing Manager – Real Estate | Lead Generation & Performance Marketing

About the Role

We are looking for an experienced Senior Digital Marketing Manager to lead and scale our digital marketing efforts. This role requires strong expertise in lead generation, performance marketing, team handling, and ROI-focused strategies, especially within the real estate domain.

You will be responsible for planning, executing, and optimizing paid and organic campaigns while working closely with the sales and management teams.

Key Responsibilities

• Plan and manage Meta Ads, Google Ads & YouTube campaigns
• Own lead generation strategy (local & international)
• Handle monthly ad budgets and optimize CPL & ROAS
• Build and manage funnels (Landing pages, CRM, follow-ups)
• Lead and mentor the digital marketing team
• Coordinate with sales team to improve lead quality & closures
• Analyze campaign performance and prepare weekly & monthly reports
• Implement A/B testing, audience targeting & creative optimization
• Stay updated with digital marketing trends and platform changes

Required Skills & Experience

• 3+ years of experience in Digital Marketing / Performance Marketing
• Proven experience in real estate or lead-generation campaigns
• Strong hands-on knowledge of:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Analytics & reporting
• Experience handling large ad budgets
• Team management and leadership skills
• Strong analytical & decision-making abilities
• Excellent communication & coordination skills

Preferred Qualifications

• Experience in Real Estate / Property / Builder marketing
• Knowledge of CRM tools & automation
• Experience with international lead campaigns (Dubai / GCC is a plus)
• Agency background is an added advantage

Salary & Benefits

• Performance-based incentives
• Growth-oriented leadership role
• Direct involvement in strategic decision-making

How to Apply

Interested candidates can apply directly on Indeed or share their resume with a short note highlighting:

• Years of experience
• Industries handled
• Monthly ad budget managed
• Team size handled

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person