Senior Digital Marketing Analyst

3 - 6 years

8 - 9 Lacs

Posted:2 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

  • Getting hands on at operations
  • Adept at marketing automation, Eloqua preferred but exposure to Salesforce / Marketo relevant as well.
  • An Eloqua Mastery Certification is strongly preferred. The candidate also must have experience in implementation and integration with Salesforce. Additional skills include A/B testing, HTML, and webinars.
  • Uploading email-marketing lists to the Eloqua platform and ensuring best practices and GDPR compliance are adhered to.
  • Alongside, you will prepare and review functional specifications, data mapping templates and email test cases to ensure our products meet clients business requirements. Likewise, tracking user behavior and supporting investigation to address any issues will be your responsibility.
  • Develop expert knowledge of the Eloqua marketing automation platform
  • Building optimized email campaigns and ensuring best practice is followed
  • Creating marketing automation workflows for campaigns, events and triggered scenarios using Eloqua
  • Produce performance report for email communications, providing analysis and recommendations
  • Experience in receiving and delivering work via project and workflow management tools
  • Will enforce and uphold JLL design guidelines. Should know Photoshop to be able to assist with design requirements along with HTML. (Preferred)
  • Assist in all digital marketing efforts, including designing dynamic emails and creating assets for websites, using Eloqua, marketing automation tool.
  • Have an "always testing" attitude towards our online assets as you help us pursue increased conversion optimization
  • Design and development (HTML/CSS/XHTML, Java, etc.) emails, landing pages and other digital assets
  • Create a differentiated customer experience through digital design.
  • They will be creating and optimizing marketing content, including tracking campaigns, drip campaigns, landing pages and content creation. The position also involves regular maintenance to the Eloqua system.
  • Stake holder Management:-
  • Excellent communication skills a must and familiarity with MS Teams a plus
    Provides management with workflow recommendations and assists with troubleshooting performances/standards issues. Most important will be your outstanding talent in managing significance risks and a knack for handling escalations and solving problems.
  • Impeccable leadership
  • Superb writing and speaking abilities are must to succeed in this role. These skills will enable you to communicate between technical and non-technical contributors, teams and stakeholders.
  • Similarly, it will help you in documenting business processes and best practices. It would be best if you were keen to work against tight deadlines while ensuring regular reporting.

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