Senior Data Analyst

Job Title:

Experience: 4+ Years

Location:

Key Responsibilities:

• Data Analysis:

  Analyze extensive datasets to identify trends, patterns, and actionable insights related to DOOH and CTV advertising performance.

• Reporting and Dashboards:

  Develop and maintain dynamic dashboards and comprehensive reports to support internal teams and clients with real-time insights.

• Performance Monitoring:

  Track and evaluate key performance indicators (KPIs) to measure campaign effectiveness and inform strategic decisions.

• Cross-Functional Collaboration:

• Work with marketing, sales, and creative teams to ensure data-driven decisions are at the core of campaign strategies.
• Integrate data from diverse sources to maintain accuracy and consistency across analyses.

• Industry Research and Competitive Analysis:

  Conduct in-depth research on market trends, audience demographics, and competitors to guide campaign planning and optimizations.

• Client Insights:

  Provide clear and actionable insights to clients, explaining complex data points and demonstrating the impact on ROI.

• Process Improvement:

  Identify opportunities for automation and efficiency in data collection, integration, and reporting workflows.

Qualifications:

• Bachelors degree in Data Science, Statistics, Marketing, or a related field.
• Minimum 4 years of experience in data analysis, preferably in media, digital advertising, DOOH, or CTV domains.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and campaign optimization is a plus.
• Ability to present data-driven insights clearly to technical and non-technical stakeholders alike.
• Familiarity