Senior Copywriter – Skincare Brand

Senior Copywriter – Skincare Brand

Location: Sector 63, Noida

Experience Level: 5–8 years (Skincare experience is mandatory)

Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, Skincare

What You’ll Do

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Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, banners,

and brand films.

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Collaborate closely with designers, marketers, and product teams to develop integrated

campaign concepts.

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Craft persuasive product storytelling and benefit-led messaging tailored for D2C.

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Develop and maintain a consistent brand tone and voice across all customer communication.

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Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.

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Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C

space.

What You Bring

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5–8 years of proven copywriting experience with a skincare brand or a D2C brand.

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Strong understanding of consumer psychology and the nuances of direct response copywriting.

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A strong portfolio showcasing work across digital ad campaigns, product pages, website

content, and brand storytelling.

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Ability to simplify complex ideas into clear, compelling messaging.

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Attention to detail with excellent grammar, syntax skills.

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Self-starter attitude and meet tight deadlines.

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Basic knowledge about Generative AI and usage of Gemini, Claude & Perplexity.

Bonus Points If You Have

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Experience writing for D2C-brands

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A passion for storytelling and narrative-driven writing.