Senior Copywriter

As a Senior Copywriter based in Hyderabad, you will play a vital role in developing captivating and brand-aligned content for digital, print, and campaign channels. Your creativity and attention to detail will be essential in leading the conceptualization process, crafting persuasive copy, and shaping the brand's voice across all touchpoints. Your responsibilities will include creating engaging and original content for websites, social media, campaigns, emailers, and product descriptions. You will collaborate closely with design, marketing, and product teams to ensure integrated campaigns and messaging. Additionally, you will be responsible for developing slogans, taglines, and messaging frameworks, interpreting briefs to generate compelling copy, and maintaining the brand's tone of voice consistently. In this role, you will also be tasked with proofreading and editing content to guarantee clarity, proper grammar, and brand alignment. Mentorship of junior writers, staying informed about content trends and competitor activities, as well as presenting ideas and copy concepts to internal teams and clients are also part of your scope. To qualify for this position, you should hold a Bachelor's degree in English, Communications, Marketing, Journalism, or a related field, along with at least 5 years of copywriting experience, preferably in an agency or fast-paced marketing setting. A strong portfolio showcasing your creative and strategic writing skills across various platforms is critical. Excellent written and verbal communication abilities, the capacity to manage multiple projects under tight deadlines, keen attention to detail, and a commitment to quality are all essential. Familiarity with SEO best practices and AI content tools, as well as experience with CMS platforms, will be advantageous. This is a full-time position with a morning shift schedule that requires in-person work at the Hyderabad location.,