Senior Copywriter

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.Key responsibilities:Drafts narratives, scripts and storyboards, annotations and treatmentsExpresses ideas with clarity; on brand; on message and targeted to audiencePresents ideas to the internal teamComprehends and understands brand continuity, brand guidelines and brand positioningCreatively supports the effective use of technology and its applications to solve business problemsContributes work to pitchesDrives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaborationProactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directorsSupports the execution of creative concepts together with Art Director at the direction of the creative director

Location:

India - Kerala - Cochin - M G Road

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent