Senior Copywriter

Capgemini

5 - 9 years

9 - 12 Lacs

Noida

Posted:6 days ago| Platform:

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Skills Required

copywriter copy lead website campaign copy banner creative copywriter billboard marketing copywriter brand campaigns b2c consumer marketing copy writer advertising copywriter advertising

Work Mode

Hybrid

Job Type

Full Time

Job Description

We are looking for a Senior Copywriter with strong advertising and campaign experience to work on high-impact B2C marketing initiatives for a US telecom brand. This role is focused on campaigns, ads, email marketing, headlines, taglines, banners, billboards and website hero copy.

Your role

Write campaign-driven copy for digital, print and experiential marketing assets
Develop headlines, taglines, email marketing copy, banner ads, billboard copy and website hero messaging
Translate brand strategy into persuasive, consumer-facing communication
Maintain and evolve brand voice, tone and messaging consistency across campaigns
Collaborate closely with designers, creative directors and strategists in an agency-style environment
Contribute to concept development, ideation and creative brainstorming sessions
Review and elevate copy created by junior writers and freelancers

Your profile

7-9 years of experience in advertising / marketing copywriting
Strong B2C brand experience (telecom, consumer tech, FMCG, retail, lifestyle, etc.)
Hands-on experience writing for: email marketing campaigns/Ad headlines & taglines/Display banners & paid media/Billboards / OOH/Website hero & campaign pages
Experience working in a creative agency, digital agency, advertising agency or integrated marketing team
Proven ability to write persuasive, emotional, conversion-focused copy

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