Senior Copywriter / Brand Strategist

As an experienced professional with 58 years of experience in tier1 creative agencies, you will play a crucial role in defining brand positioning, tone of voice, and campaign narratives across various sectors such as D2C, hospitality, and impact. Your responsibilities will include producing a wide range of copy, from punchy taglines to long-form storytelling, for different mediums like film, OOH, social media, Web3 activations, and more. Additionally, you will lead insight mining activities through desk research, social listening, and AI-assisted audience analysis. In this role, you will be expected to iterate concepts quickly by using generative AI tools to develop headline alternatives, script drafts, and scratch voiceovers. Your ability to present work effectively to client leadership and mentor junior writers will be instrumental in achieving success in this position. To excel in this role, you must have a proven track record of creating award-winning or business-moving campaigns during your extensive career in top creative agencies. Your portfolio should showcase a combination of strategic thinking and exceptional craft. Proficiency in AI prompting, along with a keen interest in emerging narrative formats, is essential for this role. Strong presentation and collaboration skills are also key requirements for this position.,