Senior Content Writer

3 - 4 years

5 - 6 Lacs

Posted:22 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About Us

White Label Digital Marketing and IT Staff Augmentation Services Agency

Position Overview

creative, detail-oriented, and strategic Content Writer

Key Responsibilities

  • Content Creation

    : Write, edit, and proofread compelling content including blogs, website copy, whitepapers, case studies, newsletters, ad copies, social posts, scripts, and video storyboards.
  • Content Strategy

    : Assist in developing content strategies that align with marketing campaigns, buyer personas, and the overall brand voice.
  • SEO & Optimization

    : Research keywords and apply SEO best practices to maximize organic visibility and search rankings.
  • Collaboration

    : Work closely with design, marketing, product, and sales teams to ensure consistent messaging across all channels.
  • Content Distribution

    : Manage publishing and distribution across multiple platforms (website, LinkedIn, Facebook, Instagram, YouTube, email campaigns, and third-party media).
  • Data-Driven Content

    : Track and analyze performance metrics (traffic, engagement, conversions) using Google Analytics, HubSpot, and other tools to optimize future content.
  • Thought Leadership

    : Produce research-backed, industry-specific articles and reports to position Wildnet as a leader in Digital Marketing and IT Services.
  • Brand Storytelling

    : Support HR/employer branding initiatives with engaging culture-driven stories, campaigns, and employee spotlights.
  • Innovation

    : Experiment with emerging formats such as podcasts, video shorts, interactive content, and AI-driven content frameworks.
  • Mentorship

    : Guide junior writers and interns, ensuring quality, consistency, and professional growth.

Key Requirements

  • Bachelors degree in

    Journalism, Communications, Marketing, English, or related field

    (Master’s preferred).
  • 3+ years

    of proven experience in content writing, copywriting, or content marketing.
  • Exceptional

    writing, editing, and proofreading skills

    , with the ability to adapt tone and style for diverse audiences.
  • Strong knowledge of

    SEO principles, keyword research, and content optimization

    .
  • Hands-on experience with

    CMS platforms

    (WordPress, Shopify, HubSpot, Webflow, etc.).
  • Proficiency in tools such as

    Grammarly, Hemingway, SEMrush, SurferSEO, Clearscope, Google Analytics

    , and content publishing tools.
  • Familiarity with

    social media management tools

    (Sprout Social, Buffer, Hootsuite, or similar).
  • Strong

    project management and multitasking skills

    , with the ability to meet tight deadlines.
  • Excellent

    communication and interpersonal skills

    for cross-team collaboration.
  • Bonus: Experience with

    video scriptwriting, podcast content, or AI-based writing tools (ChatGPT, Jasper, Copy.ai, etc.)

    .

Preferred Qualifications

  • Experience writing for

    B2B industries

    such as Technology, SaaS, BFSI, E-commerce, Healthcare, or EdTech.
  • Knowledge of

    content personalization, lead-nurture campaigns, and marketing automation platforms

    (HubSpot, Marketo, Pardot).
  • Ability to conduct interviews with subject matter experts and translate technical concepts into easy-to-understand content.

Why Join Wildnet Technologies?

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Wildnet Technologies

Digital Marketing

Noida

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