Senior Content Writer

Key Responsibilities:

• Long-Form Editorial Writing-
  Develop well-researched, engaging long-form content, including articles, guides, blogs, and category explainers.
• Build narrative-led, structured pieces rooted in accuracy, clarity, and SEO best practices.
• Create thought-leadership content and compelling brand storytelling pieces.
• Product E-commerce Content-
  Write impactful product descriptions, feature benefit breakdowns, and category copy that builds trust and drives conversions.
• Ensure all product content reflects brand tone, style guidelines, and SEO requirements.
• Collaborate with merchandising, product, and design teams to craft differentiated product stories.
• Brand Marketing Content-
  Craft polished copy for website pages, landing pages, social media, emails, and digital campaigns.
• Contribute to building campaign narratives and brand messaging development.
• Maintain consistency and coherence across all brand communication platforms.
• Research, Structure Strategy-
  Conduct in-depth research on topics, competitors, and consumer insights.
• Apply keyword research and SEO principles to improve content visibility.
• Cross-Team Collaboration-
  Work closely with design, marketing, product, and category teams to execute content seamlessly.
• Present drafts, ideas, and strategic recommendations to internal stakeholders.

Eligibility:

• 5 6 years of professional writing experience across long-form and product-led content.
• Strong command of English (UK preferred) with excellent grammar, structure, and storytelling ability.
• Proven experience writing across formats - editorial, product descriptions, website copy, and campaign communication.
• Comfort with research-heavy topics and the ability to simplify complex information.
• Working knowledge of SEO, keyword tools, and basic content performance metrics.
• Ability to manage multiple projects simultaneously while maintaining consistency and quality.
• Experience in D2C, lifestyle, jewellery, luxury, fashion, or e-commerce is a strong advantage.