Senior Content Writer

The Content Writer will be responsible for creating compelling, SEO-friendly, and brand-aligned content for digital platforms, campaigns, and marketing collaterals. The role demands a blend of storytelling, creativity, and strategy to engage our audience and drive conversions.

Key ResponsibilitiesContent Creation

• Write engaging content for website pages, blogs, social media posts, product descriptions, emailers, and ad copies.
• Develop compelling festive/wedding-centric campaigns and storytelling content.
• Draft creative scripts for reels, YouTube videos, and influencer collaborations.
• Create impactful content for store branding, brochures, banners, and hoardings.

SEO & Optimization

• Research keywords and optimize blogs, website content, and product pages.
• Write meta titles, meta descriptions, FAQs, and SEO-focused content.
• Coordinate with the SEO team to improve ranking and visibility.

Brand Voice & Coordination

• Maintain a consistent tone of voice that aligns with Cityvibes’ premium identity.
• Work with designers, social media managers, and the digital team to ensure copy complements visuals.
• Collaborate with external agencies for campaigns and content approvals.

Key Requirements

• Graduate/Postgraduate in English, Journalism, Mass Communication, or Marketing.
• 2–4 years of professional writing experience (fashion/retail background preferred).
• Strong command of English with excellent grammar and vocabulary.
• Knowledge of SEO writing, keyword placement, and content structuring.
• Creativity to write short-form witty captions as well as long-form detailed articles.
• Ability to meet deadlines and handle multiple projects simultaneously.

Job Type: Full-time

Pay: ₹45,000.00 - ₹65,000.00 per month

Benefits:

• Paid time off
• Provident Fund

Work Location: In person