Senior Content Writer BPO Industry

1 - 4 years

5 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities

Content Strategy & Development

  • Research industry trends, client needs, and competitor positioning to create a strong content roadmap.
  • Develop content aligned to BPO industry themes: customer experience, automation, compliance, collections, workforce transformation, etc.
  • Write and edit blogs, whitepapers, case studies, press releases, website copy, and social media content.

Thought Leadership & Storytelling

  • Craft narratives that resonate with CXOs and senior decision-makers.
  • Translate technical or operational solutions into business value propositions.
  • Ensure all content communicates innovation, efficiency, and ROI clearly.

Collaboration & Alignment

  • Work with marketing, sales, and delivery teams to ensure content supports campaigns and sales pitches.
  • Partner with design teams to ensure visuals enhance storytelling.
  • Liaise with subject matter experts to ensure technical accuracy.

SEO & Performance Optimization

  • Optimize content for search engines without compromising brand voice.
  • Track content performance and suggest improvements based on analytics.

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Information Technology and Services

Hochstadt

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