Senior Content Lead/ Content Lead

About Us:

www.wordberries.in  

About the role:

Once the order is in, you take over. You are the end-to-end project manager beyond this point; hence, ownership is paramount. You are driving the brief and ensuring it is delivered as promised within timelines. Hence, you are the critical link between the client and our creator team. In popular parlance, this is called client-servicing. However, at WB, we believe it will also need to have an editorial and research-oriented mindset to understand briefs.

Translate client requirements to the creators and guide and coach them to perform at their best. Once they have created the content, you need to provide them with structural and tonality feedback, check if the delivery is as per the brief and non-plagiarised, , grammar, language, etc. is in place, monitor the progress of the project and provide regular updates to the client so that the project is completed on time and meets all requirements.

In case of a crisis ( of course, they happen) or perhaps to satisfy your creative urges, whatever it is, this role will also require you to write occasionally.

With the advent of AI, we see this role evolving with a blend of man + machine 

Client Servicing + Editorial Bent + Creator & Project Management → Client Lead

Responsibilities-

• Driving the client’s brief jointly with the internal team
• Researching and understanding the industry, target audience (TG) and writing accordingly - the brand, competition, industry and matching tonality and guidelines
• Wearing the brand hat, research and be able to disseminate information internally
• Keeping abreast with competition content for WordBerries, as well as the clients
• Identifying (reviewing portfolios, conducting copy tests and evaluating) and managing writer/creator partner relations, managing writer redressal and payments
• Coaching writers - providing them with feedback and proofreading their work through premium versions of Grammarly and Copyscape
• Proofreading, quality check and creative inputs for the writer’s work, checking for alignment with the client’s brief
• Share feedback with writers and iterate to ensure this matches the client’s requirement 
• Follow up with internal teams for job delivery as per timelines committed, always maintaining client deadlines
• Writing content across all formats (blogs, websites, brochures, scripts, Quora, newsletters, social media and award entries), lengths, in a variety of sectors
• Managing WordBerries Promotion: Newsletters, and social media posts, if required
• Serving as a day-to-day point of client contact, managing client feedback and operational job requirements
• Minuting meetings 
• Analysing the performance of content created, measuring the impact of delivery
• From time to time, depending on the organisation’s needs, you may have to temporarily cover responsibilities apart from the ones mentioned above
• The job is NOT to be a postman between the client and the creator. You have to be the indispensable bridge between the two

If you are still reading this, let us pop in again to remind you that you should be based in Pune or be willing to relocate there. Please continue further only if you satisfy this criterion. Otherwise, we would be happy if you could refer this job post to your friends in Pune.

Requirements

• Currently staying in Pune or ready to move to Pune - this is a show stopper for us 
• BBA/BMS /MBA Marketing or MA in journalism - mass media, advertising, marketing, content management, preferably from an agency
• Minimum experience of 2-5 years - If you have more than 5 years of experience, we request you not to apply 
• Excellent command over English - spoken & written, should be fluent in conversing with clients - perfect with the hyphens and the dots
• Should be eager to research and work across industries and sectors
• Should be good at Excel/MIS, numbers in general
• Feels accountable for the wins and considers losses as personal.
• Is dependable - things get done without internal reminders and follow-up·
• Project Management and foresight - treats time as money, can break down a brief into smaller steps and provide the next steps
• Knowledge of AI tools, open to agentic learning 
• Gritty and resilient - someone who does not let go unless done and thinks quickly under pressure in times of crisis
• Needs to have their own laptop with MS Windows loaded

What’s in it for you?

• Opportunity to work with a diverse range of brands and sectors
• Flexibility of Hybrid working- although this may change in the future as per the company’s objectives
• Well-structured leave policy 
• Work-life balance is important to us
• Monthly training, workshops, and 1-on-1 sessions to plan personalised career growth.
• A supportive, inclusive, and collaborative workplace where you want to grow.
• Part of a fun, vibrant and passionate culture

CTC: Upto Rs. 5.5lacs per annum