Senior Content Lead/ Content Lead

Important:

Pune only

Position

Location: Pune

CTC: Rs. 4.5-5.5 lacs

About the role:

Once the order is in, you take over. You are the end-to-end project manager beyond this point; hence, ownership is paramount. You are driving the brief and ensuring it is delivered as promised within timelines. Hence, you are the link between the client and our creator team. In popular parlance, this is called client-servicing. However, at WB, we believe that it will also need to have an editorial and research-oriented bent of mind for you to understand briefs. 

Translate client requirements to the creator and guide and coach the creators to perform their best. Once they have created the content, you need to provide them with feedback, check if the delivery is as per the brief and non-plagiarised, the tonality, grammar, language, etc. is in place, monitor the progress of the project and provide regular updates to the client so that the project is completed on time and meets all requirements.

In case of a crisis ( of course, they happen) or perhaps to satisfy your creative urges, whatever it is, this role will also require you to write occasionally. 

Client Servicing + Editorial Bent + Creator & Project Management → Client Lead

Responsibilities-

• Driving the client’s brief jointly with the internal team
• Researching and understanding the industry, target audience (TG) and writing accordingly - the brand, competition, industry and match tonality and guidelines
• Wearing the brand hat, research and be able to disseminate information  internally
• Keeping abreast with competition content for WordBerries as well as the clients
• Identifying (review portfolios, conduct copy tests and evaluate) and managing writer/creator partner relations, managing writer redressal and payments
• Coaching writers - providing them with feedback and proof-reading their work through premium versions of Grammarly and Copyscape
• Proofreading, quality check and creative inputs for the writer’s work, checking for alignment with the client’s brief
• Follow up with internal teams for job delivery as per timelines committed,  always maintaining client deadlines
• Writing content across all formats (blogs, websites, brochures, scripts, Quora, newsletter, social media and award entries), lengths, in a variety of sectors
• Managing WordBerries Promotion : Newsletters, and social media posts, if required
• Serving as a day-to-day point of client contact, manage client feedback and operational job requirements
• Minuting meetings clearly
• Analyzing performance of content created, measure impact of delivery
• From time to time, depending on the organization’s needs, you may have to temporarily cover responsibilities apart from the ones mentioned above

• Job is to NOT be a postman between client and the creator. You have to be the indispensable bridge between the two

If you are still reading this, let us pop in again and remind you that you should be based out in Pune or be willing to relocate to Pune. Please continue further only if you satisfy this criterion. Otherwise, we would be happy if you could refer this job post to your friends in Pune.  

Requirements

• MBA Marketing or MA in journalism - mass media, advertising, marketing, content management, preferably from an agency
• Minimum experience of 3-6 years
• Excellent command over English - spoken & written should be fluent in conversing with clients - perfect about the hyphens and the dots 
• Should be eager to research and work across industries and sectors
• Should be good at excel/MIS, numbers in general 
• Feels accountable for the wins and considers loss as personal.
• Is dependable - things get done without internal reminders and follow-up·   
• Project Management and foresight - treats time as money, can break down a brief into smaller steps and provision the next steps      
• Gritty and resilient - someone who does not let go unless done and bounces back quickly in times of a crisis
• Needs to have own laptop with MS Windows loaded     

Location

What’s in it for you?

• Opportunity to work with a diverse range of brands and sectors
• Flexibility of Hybrid working
• Part of a fun, vibrant and passionate culture