Senior Associate Social Media Marketing

3 - 7 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a social media wizard at Crafting Dialogue, you will play a crucial role in crafting stories, building brands, and making waves in the digital world. Your responsibilities will include: - Developing and executing the monthly social media content calendar - from ideation to publishing. - Designing high-quality creatives using Canva and other design tools as needed. - Drafting, scheduling, and posting content across platforms while ensuring brand consistency. - Driving end-to-end campaign execution, from planning concepts to launching campaigns and monitoring performance. - Analyzing analytics and insights to optimize content and understand what works best. - Conducting trend research to keep the brand's content fresh, relevant, and innovative. - Managing community engagement by responding to comments, DMs, and conversations promptly and professionally. - Experimenting with new formats such as Reels, videos, carousels, and interactive content to boost reach and engagement. - Ensuring platform best practices are followed while adapting content to each channel's strengths. To excel in this role, you should have: - 3-4 years of hands-on experience in social media marketing, content creation, or digital marketing. - Deep understanding of social platforms, including trends, algorithms, formats, and best practices. - Ability to strategize, plan, and execute a complete social media calendar independently. - Strong writing skills to create clear, engaging, and on-brand captions tailored to each platform. - Aesthetic sense to create professional creatives using Canva (knowledge of additional tools is a bonus). - Data-driven mindset comfortable with reading analytics, spotting patterns, and suggesting improvements. - Ability to bring fresh ideas while staying aligned with brand goals and audience needs. - Collaboration skills to work effectively with designers, founders, and other stakeholders. - Proactive, organized, and dependable nature to manage deadlines and own deliverables end to end. - Thrive in a dynamic, collaborative environment where creativity and initiative matter. Crafting Dialogue offers you the following perks: - Gain exposure to B2B social media strategy and learn directly from experienced industry professionals. - Work on high-impact projects to build a strong, outcome-focused portfolio. - Lead social media initiatives that shape the brand and be part of the growing success story. - Access performance-driven international travel opportunities for top contributors. - Grow with a team that invests in talent, with long-term opportunities for standout performers.,

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